PR Newswire, which uses Crowd Factory to enable and measure social sharing of client press releases, looked at tens of thousands of press releases, month over month, to analyze where, when and how news releases were shared across Facebook, Twitter and LinkedIn. The data reveals that although press releases are more frequently shared on Facebook, shares on Twitter drive significantly more traffic back to releases than shares on Facebook. The data also confirms that optimizing content for sharing pays off when it comes to amplification of news.
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