Brian Solis has released his new book “The End of Business as Usual“. He is the author of the acclaimed book on social media and business, Engage!, and a principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.
I read Engage courtesy of my friend Francisco Rosales who gave me a copy signed by Brian Solis. What I like about Brian’s message is he cuts through the clutter and hype of social media and gets to the core of this new medium.
My two favorite quotes from the video, “Like Does Not Mean Opt-In” and ”Social Media is an oxmyorn, it’s not very social”
